Work Experience & Education

Results-oriented professional with over 25 years of experience and proven knowledge of company leadership, learning & development, client success, project management, team building, digital marketing, creative design, and website development. Experienced in learning management systems such as Litmos and Dicebo. Aiming to leverage my creative, technical, and leadership skills to successfully fill a Director or Senior Level Management position with your company.

McClatchy – Texas
Corporate  Learning & Development Leader/Trainer
2017 to 2020

Trained and Coached the following both on-site & remotely:

Course Subjects: Course Subjects: Leadership Development, Business Development, Sales Process, Overcoming Objections, Emotional Intelligence, Client Success Strategy, Digital Marketing Strategy, and Operational Process.

Professionals Trained: Vice Presidents, Directors, Publishers, Managers, Strategic Sellers, Marketing Consultants, Sales Engineers, Client Success Strategists, And Digital Strategists. Over 1500+ professionals flew in from 45 different markets throughout the United States to attend blocks of weekly pieces of training hosted in Texas.

Other Responsibilities:

• Developed learning and development curriculum, creative, presentations, exams, and lab exercises to reinforce business development, creative and strategic digital concepts, and sales best practices, and behaviors.
• Managed and coordinated all key projects and aspects of Instructional Training, Operations of the training facility, and logistics for staff and students (one being securing host hotel and managing housing for over 1500 students.

• 100% successfully met all key benchmarks for timing and overall project completion

McClatchy – California
Client Success Manager & Marketing Strategist
2015 to 2017

Responsibilities:

• Increased the companies year over year digital sales revenue growth
by 28% through directing and managing the digital division’s Client
Success Strategy Team.

• Developed and managed operational processes, all-digital campaign
strategy and fulfillment, analytical reporting, and post-sale customer
relations.

• Developed and designed digital sales and campaign fulfillment
training curriculum. Presented and trained curriculum to every level
employee.

• Determined digital media budgets and strategies using a variety of
tactics and targeted data-driven audience segments based on
research and data analysis.

• Managed tracked and optimized hundreds of digital media
campaigns simultaneously while tracking toward measurable key
performance indicators and goals.

• Served as a client advocate and strategic resource throughout entire
sales process which is centered around a client needs analysis and
goals.

Modesto Chamber of Commerce – California
Director, Digital Marketing & IT
2012 to 2015

Responsibilities:

• Worked directly with CEO and Board of Directors to implement business and creative marketing development strategies using digital media. and innovative marketing strategies to develop internal service and product value.

• Wrote and submitted several successful grants to the state of California to develop a region-wide program, The Stanislaus Green Team which would offer small, medium, and large companies the opportunity to reduce their ecological footprint and market their efforts. Developed and managed all aspects of The Stanislaus Green Team program. Del Monte, PepsiCo, Frito-Lay, Nestle, Crystal Creamery, Flowers Foods, and Congressman Jeff Denham are just a few of the companies and individuals who participated and supported The Stanislaus Green Team efforts.

ArmorStruxx, LLC – California
Director, Digital Systems &  Marketing
2008 to 2011

Responsibilities:

• Worked directly with the President and top-level management on creative and content marketing and internal system initiatives.

• Increased internal department communication efficiency by 50% through managing the development of a custom internal ERP system which allowed all departments within the company to track Department of Defense contract order workflow.

• Other projects included: Radio Frequency ID system, Advanced Shipping Notice system, On-Time Delivery Tracker, and many other company systems, processes, and procedures to assure efficient quality control and successful customer service.

• Developed and managed the company website and all other digital and creative marketing efforts.

• Represented ArmorStruxx, LLC at trade shows and for other project initiatives.

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Web Catchers Design, LLC – California
Director, Business & Digital Development
1998 to 2008

Responsibilities:

• Consulted with over 100 companies and organizations developing and implementing digital media strategies using Website Development, Creative Design, Search Engine Marketing, and Search Engine Optimization, Social Media, Content & Email Marketing, and other marketing tactics into digital media planning strategy.

• Developed website for the 3rd largest RE/MAX in California. Developed backend to incorporate three different MLS database systems into their website. Trained and coached over 350 real estate agents and brokers. Promoted within the company as Chief Technology Officer.

• Developed proprietary Real Estate Cloud Portal for real estate brokers use to market all aspects of their company including agents and listings.

• Coached and trained business development strategies using digital technology to improve internal operations, processes, and marketing efforts

• Experience with PHP, ASP, Java, UI, UX, and MySQL developers to develop, test and deploy user-friendly digital systems web.

• Creative and Innovative Thinker
• Creative and Technical Designer
• Collaborative Team Leader
• Effective Communications Liaison & Leader
• Emotional Intelligence
• Engaging & Articulate Presenter
• Fast-paced, Organized & Detailed
• Instructional Design
• Development & Implementation
• Program & Project Management

• Coaching & Training
• Learning & Development
• Content Management
• Digital Campaign Management
• Demand Generation
• Email & Native Content Marketing
• Graphics Design & Layout
• Programmatic Media Buying
• Strategy & Team Management
• Social Media Marketing
• Search Engine Marketing
• Search Engine Optimization
• Team Recruitment
• Video Creation, Editing, Pre-Roll
• Website Design & Development

• Adobe Acrobat Professional
• Adobe Creative Suite
• Adobe XD – UX/UI Design
• Borrell Compass
• LMS Systems (Litmos, Dicebo)
• DoubleClick Campaign Manager
• DoubleClick Mobile Bid Manager
• DoubleClick for Publishers
• Factual, Lotame
• Info Group
• Google Ads
• Google Analytics
• Google Suite
• Google Studio
• Google Tag Manager
• JoinMe, Zoom, GoToMeeting
• Programmatic Platforms & DSP’s
• Scarborough-PRIZM
• Salesforce
• Microsoft Access
• Microsoft Excel
• Microsoft PowerPoint
• Microsoft Project, Axure, Visio, Smartsheets
• Nativo
• OmniGraffle
• WordPress

• ASP/PHP
• CSS
• HTML
• Java
• Mac OS & Windows OS
• MySQL
• Oracle

• Facebook
• YouTube
• LinkedIn
• Twitter
• Instagram
• Pinterest
• Snapchat

• AdMall Pro Certified
• DoubleClick Campaign Manager
• DoubleClick Mobile Bid Manager
• Digital Sales & Leadership
• Google Ads (Multiple Times)
• Google Analytics (Multiple Times)
• Google Squared Graduate
• Google Tag Manager
• Supervisor Anti-Harassment

Completed three years of coursework towards (B.A) Business Administration

UNIVERSITY OF PHOENIX
Phoenix, AZ (2012 & 2013)

MODESTO JUNIOR COLLEGE
Modesto, CA (1991-1992)

DELTA JUNIOR COLLEGE
Stockton, CA (1990-1991)